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MARKETING & SALES MANAGEMENT PROGRAMS

  • Product & Service Differentiation & Positioning: A Strategic Tool for Growth

  • Managing and Connecting with Customers

  • Managing a Holistic Marketing Organization

  • Developing and managing integrated Marketing Communications

  • Managing Sales Promotions, Events and Public Relations

  • Managing Personal Communications: Direct Marketing & Personal Selling

  • Designing & Marketing Value Networks & Channels

  • Developing Pricing Strategies & Programs

  • Developing Strategies for Dealing with Competition

  • Designing Marketing & Customer Value Strategies

  • Product Re-engineering Via Marketing Intelligence & Environmental Scanning

  • Applying the Marketing MIX

  • Efficient Client Database Marketing

  • E-Commerce Marketing Practices

  • Negotiation: A tool for effective marketing & Sales

  • Understanding the Buying Decision Process

  • Designing & Managing the Product Strategies

  • Designing & Managing Service Companies

  • Managing Product Development Process

  • Developing a Marketing Evaluation & Control Skills

 

BUSINESS MANAGEMENT BASICS FOR SMALL BUSINESS OWNERS

  • Understanding the Market-Place Dynamics

  • Business Communication Skills

  • Organizational Structure

  • Product Management

  • Playing Key Leadership Role

  • Goal-Setting/Planning

  • Marketing/Sales of Product & Services

  • Operating effective Delivery Systems

  • Data Management

  • Decision Making

  • Increasing Productivity & Maximizing Profitability

  • Compulsory Report Writing

  • Review of Operations

 

General management Programmes                                                      

            i.          Management Course for Administrative Officer                             

            ii.         Management Course for Secretaries and Personal Assistant     

            iii.        Essentials of Leadership                                                              

            iv.        Advanced General Management                                                        

            v.         Management Appreciation Course                                                     

            vi.        Office management and Administration for Secretaries and Personal Assistants.

            vii.       Improving Communication, Minutes, Reports and Memorandum Writing                                                                

 

Human Resources Management Programmes                             

            i.          Career Planning and Development Course                                       

            ii.         Challenges of Human Resources Management in a

                        competitive environment                                                                       

            iii.        Improving Managerial Skills and Performance                               

            iv.        Effective Recruiting, Selecting and interviewing skills                   

            v.         Improving Managerial Communication and Business

                        Writing Skills                                                                                              

            vi.        Public Relations and inter-Personal Skills Improvement               

            vii.       Creative Leadership and Team Building                                            

            viii.      Managing Self and Others for Outstanding Performance                       

            ix.        Effective Management of training Functions           

 

Administrative Management Programmes

            i.          Developing a Total Manager

            ii.         Effective Management of Resources

           iii.         Performance Evaluation / Appraisal

           iv.         Departmental Re-Structuring & Positioning.

 

Operations management Courses                                    

            i.         Customer Service Management

           ii.         Team Building & Interdependence of all Departments

           iii.         Building Departmental Cost/profit Centers    

                       

Information technology /Computer Courses                                              

            i.          Personal Computers Skills for Executive Secretaries and Personal Assistants

            ii.         Computer Proficiency for managers                                                  

            iii.        Excelling in Computer Applications and Usage                                

            iv.        Using Microsoft Access for Administrative Tasks management

            v.         Computer Systems Supply, Sales & Servicing

 

Finance and Accounting courses                                                   

            i.          Corporate Cash management and Control                                        

            ii.         Effective Cost management and Control                                            

            iii.        Enhancing the Skills and Competencies of Accounting Officers and Supervisors

            iv.        Managing a Computerized Accounting and Finance Department.  

            v.        Computerized Payroll Administration                                     

            vi.        Mastering Computer Applications in Accounting Functions                     

            vii.       Fundamentals of Finance and Accounting for Administrative Officers             

            viii.      Designing, Implementing and Controlling a Corporate Budget   

            ix.        Debt Collection and Credit management                                           

 

Entrepreneurship Development courses                             

            i.         Entrepreneurship Training / Mentorship & Retirement Planning

            ii.        Business Values & Ethics/Code of Conduct Analysis & Re-Engineering 

 

Youth Job Initiative Plan

            i.         Entrepreneurship Training & Mentorship

            ii.        The Place of Values & Ethics Re-Orientation in Youth Development

 

Efficient marketing Skills                                                                     

            i.          Effective Customer Service Delivery                                                    

            ii.         Fundamental Marketing Skills for Non-Marketing managers    

            iii.        Productive Marketing by Strategizing                                          

            iv.        Relationship Oriented Marketing        

                                               

Other Courses: - On Request (Tailor-made Training)                           

            a.         Customer Services Delivery

            b.        Self Organization & Management

            c.         Time & Pressure management

            d.        Public Speaking skills

            f.         Customer Retention & Maintenance

 

Corporate Sector/Individual Management Training

            1.        Managing Conflict in work place

            2.        Stress Management

            3.        Pressure Management

            4.        Corporate Governance

            5.        Security Sector Reforms

            6.        Pre & Post-Election Crisis Management

            7.        Conflict Management & Resolution

© 2015  Generic Concept Management Consulting.     All Rights Reserved

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